Creative - Case Study

Maintaining a fresh approach to creative is central to 0141 Design's creative division. We aim to showcase our projects hot off the press so that when you come back to visit us, you can see our forward thinking.

Up for It? - Creative Case Study

Up for It? is a health and lifestyle programme, running in South Lanarkshire, aimed at motivating behavioural and lifestyle change.

The Up for It? programme also has a corporate arm called Working Well which supports companies in their aim to make their workplace as healthy and positive as possible.

Initially our client asked us to develop a suite of marketing and information materials for the corporate arm of their programme, Working Well. The developed concept stemmed around the tagline ‘A healthy workplace is a happy workplace’ and we created a handy marketing folder pack. The materials included a marketing brochure, business to business marketing leaflets and information leaflets for their clients to give out to employees, all of which were housed in a handy folder pack.

Pleased with the success of the marketing and information material for Working Well, our client asked our creative and online teams to develop information and client relations material for the main Up for It? programme. This included a full Content Management System website.

We surmised that the materials and website needed to be bright, accessible and engaging and our solution encompassed an Up for It? info pack consisting of 6 leaflets and a handy folder. Each leaflet was specific to an individual service, and the creative reflected the positive aspects of lifestyle change. The sourced photography and copywriting reflected the motivational approach of the organization and this was adapted for the development of their new website.

Click here to view Up for It? online…